No account, payment, or private data is required. Check each item against what is publicly visible on your website today.
1. Make the entity unmistakable
A reader should be able to identify the organization, product, category, target customer, and primary use case without assembling clues from several pages.
- ✓One-sentence category and customer definition above the fold
- ✓About page naming the company, product, team, and location where appropriate
- ✓Consistent names across title tags, headings, schema, documentation, and profiles
- ✓Canonical URLs for the homepage, product pages, and documentation
2. Turn claims into evidence
Specific proof is easier to trust and cite than broad adjectives. Every important claim should point to an example, method, source, customer, benchmark, or limitation.
- ✓Original examples or data for core claims
- ✓Named methodology for benchmarks
- ✓Source links for partnerships, audits, integrations, and certifications
- ✓Dates and scope attached to time-sensitive numbers
- ✓No anonymous testimonials presented as objective proof
3. Publish direct buyer answers
Create standalone answers for the questions buyers ask before choosing, integrating, or paying for the product.
- ✓What the product does and does not do
- ✓Who it is for and who it is not for
- ✓How pricing, setup, security, data use, and support work
- ✓How it differs from named alternatives without unsupported attacks
- ✓Clear limitations, dependencies, and update dates
4. Keep the evidence retrievable
Important information should live in public HTML at stable URLs, not only inside videos, images, social posts, private dashboards, or JavaScript states that never render for crawlers.
- ✓Working robots.txt and sitemap.xml
- ✓Intentional structured data and canonical tags
- ✓Public documentation links without login walls
- ✓Meaningful recent updates on key pages
- ✓No accidental blocking of important pages or answer engines
Before you order
Is the checklist a score?
No. It is a free directional review. The paid audit inspects the submitted website, sources, and competitor evidence.
Should I create hundreds of AI-written pages?
No. Thin or repetitive pages can weaken clarity. Prefer durable pages with direct answers and verifiable evidence.
What should I fix first?
Start with entity clarity and core claims. If a reader cannot identify the product or verify its main promise, more content will not solve the underlying gap.